Nowadays a website is the main hub for your business sells you can hire a freelancer or best digital marketing agency to get SEO work done.
While doing SEO on your website think for the long term result oriented strategies the more you gain organic traffic the more you can generate the business.
Following are the most important factors to look while doing your SEO
1. Understand the business category
2. Competitor analysis
3. Keyword selection
4. Content strategy
5. Keyword density
6. UI/UX design
7. Robots/sitemap implementation
8. Placement of header tags
9. Image optimization
10. Meta tags
1. Understand the business category
Before jumping directly into keywords and other SEO stuff take time to understand the business and the business process. Make a list of service pages which are valuable for the business to try to target and perform more SEO things on the business service pages.
A clear understanding of business will help to understand the market and competitors.
2. You are now done with the business category now let's check your competitors, check how competitors are generating traffic check for there primary keywords we are saying check do not copy all the things that competitors are doing you need to make your own creative strategies.
3. Keyword selection: SEO plays around keywords selection of good traffic generating keywords plays an important role for every page select different set of keywords. For every page try to focus on a single primary keyword. Try to write blogs and article for primary keywords.
4. Content strategy: content is the king in the world of digital marketing your content helps to hold your users on your website make your content user-friendly not a crawler-friendly. Check for good quality contents do internal linking of your pages properly set word count and check for keyword density.
5. Keyword density: for every unique page place 1-2% of keywords only do not stuff your websites with keywords. Put yours in a natural form.
6. UI/UX: The physical appearance of anything makes an impact try to make your website user engaging user should able to navigate with ease on your pages. You can breadcrumb and search option for easy access to search queries.
7. Robots/sitemap: These both are very important robots tell the crawler which file should the crawl or which file not to crawl try to optimize your robots.txt file. A sitemap tells the structure of your website it helps to navigate crawlers on your portal. Try to optimise sitemap remove 404 pages.
8. Header tags: Header tags tells the crawlers about your page select proper header tags for your page. There should be only 1 H1 tag present on every page using primary keywords in the H1 tag will to boost your keyword.
9.Image optimization: Crawlers are not able to read the image in the alt tag of the image provide a proper description of the image with targeting keyword.
10. Meta tags: meta tags is one of the important factors in ctr. The meta title should contain primary keywords with standard 55-60 characters length use meta description that are related to your meta title.
